Venture capitalists come across a lot of companies that need funding everyday. Harsh as it may seem only 10% of the applicants will receive funding for their business. Each firm has their standards to uphold to be able to diversify their portfolio.
To be able to stay ahead of the competition you must be able to communicate what your company is all about and at the same sell it by giving what they want. There are many private equity firms in the market but even those that are willing support small business what to know that you are worth what they are paying for.
To be able to have a competitive edge against other applicants, ask yourself this: “what do venture capitalists want? By putting yourself in the shoes of an investor you will have an idea of what convinces them to provide funding for an emerging company. Apart from a topnotch and comprehensive business plan you also need to make a good impression to your investors.
Search for information on private equity firms and venture capitalists that might be interested in your business. There is a wide selection of venture capitalists that invest in different types of business.
What do investors want?
Any investor would want to know who they are dealing with. You and your management team’s background will be one of their focuses. A highly successful business is made up of a competent and ambitious management. After all, these are the people who will be spending their money. Your and your management should be able to cope up with the changes and demands of your business. You must understand the nature of your business very well, including the challenges you will face in the future.
Investors want to know that the business they are going to invest in has an innovative idea with a great potential for growth. The target market of your business must be substantial and the same time rapidly growing. Your business must have a valuable product that has the potential for positive returns in the long run. Apart from that you must also provide them credible figures. This includes the changes that may occur when the economy shifts.
They want to know how you will spend the money and how will they earn. As an investor, you want to be sure that you’re investing in the right place. They want to know how you are going to use the funds provided for growth and positive returns. They want to know when the pay day is and how long it’s going to take. You have to convince them that they will earn money as soon as possible. They also want to know how long you’re going to need the funds and how much your business is going to need.
These are things that you have to consider when presenting your business. In reality you are actually selling your product like a sale pitch. In normal cases there will always be more rejects than approvals. Even Angel investors have their own standards to keep. Your idea must not be just be brilliant but also profitable.
In the end the investor will always want to know what they are going to get with a good exit strategy for them. The gift of gab along with good business plan is the key in getting your investor’s attention.